ABOUT SQUARE
Every opportunity thoughtfully approached.
Square is an independent retail real estate advisory founded by Paige Jaffe. We work with brands and property owners on the decisions that shape where retail goes and how places come to life.
From market strategy and site selection to leasing, merchandising, and negotiation, we bring an informed point of view and personal attention to every assignment.
OUR APPROACH
Retail advisory you can rely on.
The right deal starts with understanding more than the available space. We look at the brand, the property, the market, and the people who will use it. Then we build a practical strategy and stay closely involved through execution.
OUR ADVANTAGE
Relationships that move deals forward.
Retail real estate is a relationship business. Our connections with brands, owners, developers, and local decision-makers help us identify opportunities, solve problems, and bring the right people together.
OUR FOUNDER
A formidable force in retail representation.
Paige Jaffe founded Square Retail Consultants in 2023 after nearly two decades advising retailers and property owners on where to grow, how to position a property, and how to make the right deal.
Her work spans tenant representation, landlord advisory, market strategy, site selection, retail merchandising, and lease negotiations. She has guided established brands and emerging concepts through expansion decisions while helping owners attract the right tenants and create stronger retail destinations.
Paige is known for her candid advice, deep relationships, and personal involvement throughout each assignment. She brings a clear understanding of what matters to both sides of a transaction and stays closely engaged from strategy through execution.
Paige also serves on the boards of Center City District and Rittenhouse Row, contributing her retail perspective to the future of Philadelphia’s commercial districts.
RECOGNIZED FOR IMPACT